Before we get started..
Disclaimer: Do not expect humour here.
I know I’m massively late on writing about something like this but I had to make sure that it was fully mainstream before I tackled it.
Let me give you guys a quick overview of what exactly this is.
Macmillan’s new campaign has truly gone viral with celebrities getting involved as well as your average Jack. The challenge is simple really. One person gets a bucket of ice-cold water poured onto them in exchange for a donation to charity and another records them and uploads the video to the net. Continue reading